Climb Higher
The Reach connects ambitious international school students (14–19) in Dubai with real brand marketing challenges. Pitch bold ideas. Build real content. Win cash prizes and career opportunities.
The Climb
Read the brand brief and submit your concept — written pitch, deck, or quick video idea.
Once your parent grants consent and Zidane qualifies your pitch, you create the real, polished content.
Get judged across 5 criteria. Earn points, badges, cash prizes, and real career opportunities.
Active Right Now
Only one or two briefs run at a time — every spot on the summit counts.
Pitch a bold social campaign that gets Gen Z in Dubai lacing up for the new Nike youth line.
Capture pure adrenaline. Create a short-form video that could run on Red Bull's own channels.
Open To Everyone
The Reach is built for every ambitious 14–19 year old in Dubai's international schools — whatever your background, whatever your style. If you've got a bold idea and the drive to build it, there's a mountain here with your name on it.
On The Ground
For Schools
Schools join and participate for free. Display a QR code on the assembly screen and your students land straight on a live challenge — built to load instantly on mobile.
Partner With Us
Ascent Leaderboard
Points never expire. Climb from Qualified Entry all the way to Winner — and claim your peak on the Ascent Leaderboard.
Brands On The Reach
Follow the climb
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